SCDPS MEDIA ADVISORY

Summer HEAT Fourth of July Kick-off

 

June 21, 2007

 

Who:             State and local law enforcement agencies in South Carolina and Georgia

 

When:           10 a.m. Friday, June 29, 2007

 

Where:        BMW Zentrum Museum in Greer

 

What:           South Carolina’s 100 Days of Summer HEAT July 4^th campaign. HEAT, or Highway Enforcement of Aggressive Traffic, is a multi-jurisdictional law enforcement mobilization.

 

Components of interest to the media include:

 

• News conference with various law enforcement entities
• Interviews with law enforcement officials, BMW officials and other highway safety advocates to highlight the public and private collaboration on highway safety initiatives
• Media ride-alongs with law enforcement available upon request
• View one of the six law enforcement Dodge Chargers that will be awarded by SCDPS this fall to law enforcement agencies as part of the Sober or Slammer sustained enforcement initiative
• Photo opportunities
• Self-guided tours of the BMW Zentrum (Note: Guided factory tours have been suspended as the plant prepares for new model production.)

 

The SC Highway Patrol, Upstate law enforcement and Georgia agencies are teaming up to crack down on aggressive drivers along the I-85 corridor, which runs near the BMW plant and connects South Carolina and Georgia.

 

The I-85 mobilization is part of a statewide effort. Law enforcement agencies throughout South Carolina are stepping up enforcement during the 100 Days of Summer HEAT campaign. Highway deaths nationwide traditionally spike during the roughly 100-day period that begins Memorial Day weekend and ends Labor Day.

              

Directions To BMW Zentrum:

From Columbia, take I-26 West to I-85. Go south toward Greenville. Take exit 60 to SC 101. Turn right at traffic light, then left at the next traffic light to the main entrance of BMW. Continue to the Zentrum. From Greenville, take I-85 North. Take exit 60 to SC 101. Turn left at traffic light and turn left at the next traffic light to the main entrance of BMW. Continue to the Zentrum.

 

BH/0607

 

 

Sid Gaulden

SCDPS

803-896-8409